Word choice can persuade, inform, surprise or even inspire. But essentially, if you can relate to people using the words on a page, you could stir in them a reason to enquire. Great copy can turn a complete stranger into a loyal customer.
Whatever your industry sector, range of services or products, writing good copy should always be treated with as much care as you would offer your customers when speaking face to face. Dull text, spelling mistakes and bad grammar can inadvertently reflect badly on your brand and your business, giving an impression of a lack of professionalism and poor attention to detail.
Marketing strategies are now focusing much more on content marketing and within this new wave of channels and techniques to engage with your customer sits ‘storytelling’. It is an opportunity to add personality to your brand by creating unique content, led by creative and engaging copywriting.
Descriptive and inspiring copy can work incredibly well for aspiration brands, the language and tone of voice used across your communication channels is very important when trying to create desire and motivation for your customers, who will be at varying stages within the decision-making process. In a world which is connected 24/7, your customers are navigating their way through more marketing messages than ever before, so that first impression needs to be a lasting one.
Our copywriting team at I Business Booster can create informative, accurate text that helps your business ‘speak’ directly to your target markets. Whether you are looking for copy to lead informative product details or would like a more creative ‘storytelling’ approach we would love to discuss your ideas.
Our team includes marketing copywriting experts and a former newspaper editor, so we can help you with a full range of written articles for brochures, adverts or press and PR releases. Here at I Business Booster we are also experts in ensuring your copy, when used online is written in a way which enhances search engine optimization (SEO). Our digital marketing experts have created SEO friendly content for lots of businesses and can create copy for you which both engages and attracts visitors to your website.
You can tell us what you want to say in a brief, informal interview or provide us with handwritten notes, email bullet points or existing literature as a starting point. With your guidance, we’ll take it from there. Or, if you prefer to compose your own copy but would like a sharp eye to give it a thorough proofing before it’s committed to print or web, we can assist you. Whatever your copywriting needs, we’ll work with you in whichever way suits you best. Get in touch today.
For a project quotation, media enquiry or if you simply fancy a chat about an idea, we’re an approachable bunch, so give us a call or drop by our offices .